A million giraffes demonstrate the power of social marketing

A million giraffes demonstrate the power of social marketing

A web designer betting his friend that he could use social networking to make a ‘million of anything’ led to the creation of the website www.OneMillionGiraffes.com, which called for users to send the creator one million giraffes that they’ve made, either as models or drawings.

Although he didn’t really think he’d get much of a response, within hours he’d got over 60 and by the end of the first day he had 134! In just over 2 months he’s received 134,277 and is well on the way to win the bet by the end of next year.

However, all Ola Helland did was to advertise the site and what he was doing on his Facebook page and on his twitter account and he got this overwhelming response; proof that if you have an interesting concept to market it can spread like wildfire using simple social networking tools.

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