Season 11 of American Idol has had the strongest Twitter presence, more than any other season. The live show contestants all have Twitter accounts (I’ve written here about the ill-thought out Twitter names) and hashtags are in strong use this year to tie themes together.
All well and good however the hashtags are being over-used, with a detriment to the marketing efforts of the American Idol social media team. Here are a few of the Twitter hashtags :
Out of all of these, and this isn’t a definitive list, the only hashtags required are #idol & #telljimmy.
#AmericanIdol is too long (13 characters) which takes a mighty chunk out of a 140 character limit, especially considering one may want their tweets to be retweeted.
#idol & #telljimmy are just right as #idol pools together everything about American Idol and #telljimmy, being a weekly segment, is ever present throughout the season.
But what are the rest of the hashtags about? Why not tie everything together with the one strong, short hashtag: #idol?
Why make viewers, and fans, remember & use hashtags that are going to have a short lifetime? Some of these only last one show e.g. #ColdplayOnIdol.
Why deprive the main hashtags a top trend ranking by using so many, short-lived hashtags?
Most viewers will be sat watching the show whilst using a pad or their cell phone to tweet – I doubt they appreciate having to type out new hashtags every week on their tiny keypads? Apps like Hootsuite save frequently used hashtags; Even more annoying that a viewer has to knock out a new hashtag and not be able to use one already saved.
Grand effort American Idol but some simple lessons need to be learnt for next year.