Social media is an important part of brand management. Think back to the Facebook 13, the thirteen Virgin Atlantic crew members fired over derogatory comments they posted, about the airline and its passengers, on social networking site Facebook.
This presentation, by web hosting company RackSpace, covers the basics of social media especially the evolution of brand management from the days of Web 1.0 through Web 1.5 to Web 2.0 today. A few gems for those not yet well versed in social media and its importance. View the slide-show below...
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