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As any business person will tell you, "you need to know your market!" Common sense, no doubt, but how exactly does one go about gathering market information without paying oodles of cash to a research company?

What is Web 2.0?

This is a question I get asked a lot and unfortunately, as is typical with all things Internet, there is no true fixed definition.

User-generated-content (UGC) and Asynchronous Javascript and XML (AJAX) are just two of the terms

Internet Marketing & SEO

British Standards Institution produces a new Standard for web site development (PAS124)

Tags: web dev

As anyone who has had a web site designed and developed can tell you, the process, from the technology required to what exactly the designer and developer actually do, is hazy at best. For a business to determine the Return on Investment (ROI) is near enough impossible.

Web site design and development is almost an art form and coupled with the fact that the technology

Web Development and Programming

Use Facebook To Run A Free Marketing Campaign

Tags: email marketing | internet marketing | social networking

Social networks like Facebook are a marketer's dream. Social networks, by nature, are viral i.e. they're built to 'spread' ideas, photos, video or anything you can think of to your list of contacts within the site, and they to their list of contacts and so on...

Facebook is second only to MySpace in the number of members it has, however it's built to be a better viral vehicle for marketing. Whether you're selling a new product or want to get exposure for a social event, it's very easy to get 'eyeballs' on it using Facebook and what's more it doesn't cost anything.

The first step would be to set up a Facebook group for your specific product or service and

Internet Marketing & SEO

The Holy Blood and the Holy Grail

By Michael Baigent, Richard Leigh and Henry Lincoln

Unless you’ve been living under a rock the past 3 years you’ll have read, or at least heard of, “The Da Vinci Code” by author Dan Brown and possibly watched the movie starring Tom Hanks and Audrey Tautou released a few months ago.

Books