What is Web 2.0?

What is Web 2.0?

This is a question I get asked a lot and unfortunately, as is typical with all things Internet, there is no true fixed definition.

User-generated-content (UGC) and Asynchronous Javascript and XML (AJAX) are just two of the terms that get bandied around when trying to nail down just what Web 2.0 is.

Recently a friend of mine, whilst preparing for a job interview, asked me about this and I thought I’d better do some research to give her the most comprehensive answer I could. Considering she landed the job, I think I did ok!

Here then is one of the best explanations I’ve found for the meaning of Web 2.0, even if it is already a year old…

What it means to be Web 2.0 by Satyajeet Singh

Create your own Social Network site fast with Ning

Social networking is all the rage at the moment with social networks like Facebook, Bebo and MySpace in the news almost daily whether it be about the latest subscription numbers or who is making a buyout bid for how much (AOL bought Bebo in March for $850 million)!

All the social networks have a ‘Groups’ facility where you can invite friends to join in to share common interests,  but how much better is it to create your own social network using a site like Ning?

Let’s look at the advantage; As opposed to e.g. running a group on Facebook, you have full control over the site from the branding to the interactivity you’d like your users to have through the use of widgets. It is your own social network. And it’s free.

Check out http://www.ning.com/home/networks to see the most popular social networks on Ning and to give you an idea of what is possible…

BSM and The Apprentice – an example of free marketing using an effective email signature

BSM (British School of Motoring), a part of RAC, is using an effective marketing technique by adding to it’s outgoing email signature a link it has made to the first casualty of Sir Alan Sugar’s BBC show The Apprentice.

In a RAC email I received today was the following copy as part of the email signature:

A little note on BSM……..which is part of RAC

Apprentice’s Nicholas passes test with flying colours


Nicholas de Lacy-Brown, ruthlessly booted off “The Apprentice” by Sir Alan Sugar on Wednesday, has at least one
reason to celebrate: the driving school which taught him to drive, BSM, today reveals that he has passed his test
first time – with no minor errors.

The perfect test pass, achieved by only 0.85% of learners, comes as the latest success for Brown, 24, who claims
he has never failed an exam and regards his “B” in GCSE French as his biggest failure.

This method of marketing is clever because firstly, there is no cost. Adding a bit of text to your outgoing emails costs nothing. Secondly, The Apprentice is one of the UK’s hottest TV shows, having received in the region of 6.5 million viewer’s for the first show of the 2008 series! That means a lot of people will be discussing it at the water cooler and in the hallway; plenty opportunity for BSM to be mentioned in conversation, or at least remembered, as having done something clever like this tie in.

Queeen Elizabeth & the Royal Family go Digital with their very own YouTube Channel

“Welcome to Official YouTube Channel for the British Monarchy” reads the introductory header of the Royal Family’s YouTube Channel.

Traditionally  the Queen’s Christmas message is televised on Christmas Day and has been since 1957; the move to show the address on a YouTube channel marks the 50th anniversary.

This also marks a shift in the way the Monarchy will choose to connect with the British people from hereon. Internet browsing has shot past TV as the pass-time of choice and recent research has shown that fewer and fewer people watch the Queen’s Christmas message on TV. With so much time spent on social networking sites like Facebook and YouTube it’s no wonder that the Monarchy feels a move to an Internet channel is needed.

Considering that it takes very little time and effort to set up a YouTube channel, there’s no reason why businesses too cannot take advantage of this great marketing tool. Many top universities already use YouTube to host videos of their courses  and it’s possible to find marketing videos for all sorts of things on YouTube and across the Internet.

One of the best uses of a service like YouTube is to host videos on it and then display them on your own web-site or blog. This has a few advantages:

  1. The video now appears in more than one location on the Internet giving it better exposure;
  2. Video takes up a lot more server space than static images and if you’re likely to be displaying many videos on your site it’s wise to ‘host’ them elsewhere and ’embed’ them on your site;
  3. You can use videos hosted on YouTube, or any other similar service, to improve the Search Engine Marketing for your business.

Can your business profit by using YouTube to host promotional and marketing videos?

leonjacksonmusic.com – X-Factor Winner Leverages the power of the ‘Instant Digital Download’

Leon Jackson was crowned the winner of the 2007 X-Factor competition last night. Winning a 1 million pound recording contract, his music single, a cover version of the song “When You Believe”, originally recorded by Whitney Houston and Mariah Carey for the animated movie “Alladin”, is released on CD on Monday to give it a chance of making it to the Christmas No.1 chart position.

However, the song is already available from the official Leon Jackson website (www.leonjacksonmusic.com) for download. For the first time X-Factor has leveraged the power of the “Instant Download” by taking advantage of the obvious frenzy that surrounds the finals of such competitions. Marketing the website and the available download in the final show ensures that the masses of fans that voted for Leon Jackson can immediately satiate their need for his first single before the single even hits the stands on CD!

The Instant Download is one of the most important advantages the Internet brings to a business, especially a business that deals primarily in digital products, or even physical products that can be digitised in some way, for example e-books are digital versions of books, music and interviews can be digitised into MP3s, etc.

If your business can digitise its products then giving your customers access to the digital versions from your web site is a critical revenue channel. Once a product is digitised there are practically no further overheads involved and that single digital product can be sold millions of times and through dozens of partner websites.

Can you leverage the power of the Instant Download for your business?

Gadget Show Challenge Demonstrates The Success of Guerilla Marketing Using Blogs and Facebook

Last night’s Gadget Show challenge results clearly demonstrated the strength of running a guerilla marketing campaign on the Internet using blogging and social networking to drive massive traffic.

Every week Suzi Perry and Jason Bradbury reveal the results of a challenge and last night was the culmination of a 3 week long challenge to see who could generate the most Internet traffic to their videos on YouTube using viral marketing.

Suzi Perry decided to go down the route of an on-line game where the players aim for the highest score to get access to a ‘reward’ video and Jason Bradbury had a friend film him doing the ‘caterpillar’ move on the streets of London. Both videos were posted on YouTube and the number of views tracked for 3 weeks, with a final tally made on the program last night.

The results were astounding, with Jason Bradbury’s video getting 10 times more views, with over 2 million, than Suzi Perry’s which weighed in at just over 200,000.

But, in all honesty, it wasn’t the theme of the videos that drove the traffic. Jason Bradbury went on to explain that he’d blogged extensively about his video as well as sharing it with other bloggers to drive traffic. A friend had also set up Facebook group to drive even more traffic by creating a buzz around his funny video.

This clearly demonstrates that a huge budget isn’t required to generate buzz and drive good traffic to a web site. All it takes is some imagination and knowledge of how to leverage existing mediums like blogs and social networks like Facebook to run a successful Internet marketing campaign.

Click here to read more about running a marketing campaign on Facebook for free

View Jason Bradbury’s ‘Extreme Caterpillar Breakdance’ here…

Dragons from Dragons’ Den Invest In hungryhouse.co.uk

Last night’s episode of the BBC programme Dragons’ Den was of particular interest to me as it featured a company called hungryhouse.co.uk, a web site to make ordering takeaway-food easier, which needed investment to expand their operation across the UK.

Having successfully run the Dragons’ Den gauntlet, hungryhouse.co.uk partnered with two of the Dragons, Duncan Bannatyne and James Caan, who agreed to invest £100,000 for a total equity stake of 25%.

The site has partnered with restaurants in various parts of the UK and provides the user with a single point of access by offering restaurant choice by area and the ability to place orders with the selected restaurant via the site. This does away with the drawer full of takeaway menus and means that a user, presumably, will have access to the latest menus.

It’s a great idea, especially considering more than 100 million takeaways are ordered in the UK annually, however what I wanted to stress here is that the investment was required primarily for off-line marketing, to recruit more restaurants to join the site and grow the coverage.
This is a point many ‘web-entrepreneurs’ fail to take into account. Many believe that just having a web site will generate enough interest in the market and lead to revenue generation. Not so. Off-line marketing is still as important as it ever was especially since it’s fairly easy to get a website up and running, meaning competition is ever increasing.

So, when you’re putting together your business plan for a web-business, don’t forget to consider all the marketing channels available to you, off and on-line.

Use Facebook To Run A Free Marketing Campaign

Social networks like Facebook are a marketer’s dream. Social networks, by nature, are viral i.e. they’re built to ‘spread’ ideas, photos, video or anything you can think of to your list of contacts within the site, and they to their list of contacts and so on…

Facebook is second only to MySpace in the number of members it has, however it’s built to be a better viral vehicle for marketing. Whether you’re selling a new product or want to get exposure for a social event, it’s very easy to get ‘eyeballs’ on it using Facebook and what’s more it doesn’t cost anything.

The first step would be to set up a Facebook group for your specific product or service and invite all your contacts to join. When your contacts do join, the feed on their friends’ pages will be updated with that fact and will likely lead to a lot of them at the very least visiting the group page to check out if there’s anything of interest for them. “After all if a friend of mine joined a group it’s more than likely it’ll be of interest to me too” is the concept we’re going for here (you want to be sure to have some compelling copy on the group page to make sure your message is getting across to your ideal market to entice people to join). This will carry on for a while and pretty soon the group will have hundreds of members. And by ‘pretty soon’ I mean within weeks.

Whilst this is going on you want to be sure to have a website, preferably with a descriptive domain name that users can relate to the Facebook group, where members can find more details of your product(s) or services or whatever it is you’re marketing. Why? Because the site is under your control; you’re not limited in what information to host on the site or in what manner. Also, having a website allows you to capture the email addresses of your visitors so you can start marketing to them directly.

Drive the members of the group to the website (it could also be a special page you set up on an existing website created just for members of the Facebook group) using teaser information like articles or special offers/discounts. This will lead to more people joining the group so they can take advantage of the special discounts thereby continuing the viral campaign for you.

That’s it! Using this simple method you’ll be driving traffic to your web site in no time.

Here are a few links to help you set something like this up:

  1. Hosting and domain name for your site (if you don’t currently have one) – DreamHost
  2. A Cynergise article on using descriptive domain names to drive more traffic to your site from Facebook and elsewhere
  3. A brilliant email management tool to help you capture and manage your email list for direct marketing

If you’re setting up your Facebook marketing campaign and web site and need some advice don’t hesitate to contact us – we’ll be happy to help.

National Treasure: Book of Secrets – The Viral Games Web Site

National Treasure: Book of Secrets, the new Nicholas Cage movie, is the sequel to the 2004 movie National Treasure and is due out later this year.

The official website is packed with the movie trailers, info about the story about the movie but the better site is the games site sponsored by Mercedes Benz here. However, rather than the usual dull advertising banners, Mercedes Benz have advertised within the games.

For example, there are 2 games based in London; in one, the action game called Thames River Race, you drive a Mercedes Benz along the Victoria Embankment avoiding buses, black-cabs and other obstacles.
The puzzle game called Break Into Buckingham, a game very much like Tetris, involves destroying symbols to unlock the gates to Buckingham Palace. One of these symbols is the Mercedes Benz star.

The prizes are impressive, with a chance to win $50,000 in the London games and for all 5 city games the chance to win the $50,00 plus a Mercedes Benz!
The site is viral as one of the other cities is unlocked every week, revealing the games specific to that location. This week, running to the 24th of October, is London and the other cities are Cairo, Paris, New York and Washington D.C.

All in all, a great fun site packed with fairly unobtrusive branding and great viral games.

Let us know if you win the Merc!

Web Analytics – A Look At How Visitor Information Can Be Collected

Last week I wrote about why every web-site owner should be tracking their web-site visitors using web analytics.

This week I look at the manner in which site visitor traffic information can be collected.

There are two ways of collecting traffic data from a web site:

  1. Log files
  2. Page-tagging

Web servers generate reports about every site they host. These are known as log files and before page-tagging came along, this was the most popular way of collecting and analysing web-site usage information. The use of a program, generally known as a Log Analyzer, is required to work through the raw data produced by the server.

Page tagging involves a piece of code, usually Javascript, being inserted into a web page and a callback being made every time that page is requested. We advise most of our clients to use this method as it’s sufficiant for basic traffic analysis and easy to implement.

There are advantages and disadvantages in both methods and it comes down to the web site owner to make the decision which method suits their business better.

The advantages of using Log Files are:

  1. Raw data is readily available as every server generates reports
  2. Because the data is raw, any Log Analyzer program can be used for analysis
  3. Can be more reliable as some web users ‘turn-off’ Javascript on their browsers and these visitors cannot be tracked by page-tagging

The advantages of using Page Tagging are:

  1. No need to invest in any analysis programs (or the overhead in running them) as Google provides a free-to-use tool called Google Analytics, an easy-to-use, web-based graphical tool that provides fairly in-depth reports of site traffic
  2. If you run Google AdWords campaigns, these can be linked to Analytics to provide in-depth reporting on your campaigns
  3. Flash media can be tracked e.g. if your site hosts ads that are created in Flash
  4. Whereas Log Files are more readily available to companies or site owners that own the web server their web site is hosted on, page-tagging is available to just about anyone.

I hope this information helps you in making a decision on which method suits you best. If you require any more information get in touch with us via our contact form…

What is Web Analytics and why you should be using it for your web site

For every web site owner, web analytics should make up a vital part of the Internet marketing strategy.

Web Analytics refers to the study of the browsing habits of visitors to your web site. Gathering and analysing such information like that can help you to understand how visitors behave on your site and to then tailor the site so that you can maximise its objectives.

For example, if you’re selling a product, you’d want to test out different sales pages to see which performs the best. Using web analytics, you’ll know how many visits are made to each page and where the most sales are made.

If you have a site with articles and you generate revenue through pay-per-click ads on each article page, you’ll want to know which articles draw the most traffic and why. Knowing this will allow you to tailor your articles to draw more traffic and therefore more clicks on your ads.

Ultimately, web analytics helps you to understand the performance of your web site and how to serve your target market better.

Next week: Web Analytics in-depth .

What is RSS and how can it help you market your site?

RSS stands for Really Simple Syndication or Rich Site Summary and is a way to get information out to subscribers of the RSS ‘feed’ automatically. As your site is updated so the feed is automatically updated also. ‘Feed readers’ or ‘feed aggregators‘ are used to view the feed items, which usually include the item headline and a summary of the text all linked back to the site containing the article/content.

So how would RSS help in marketing your site? If you have a web site that publishes new content often, RSS can be very beneficial to your customers or clients who like to be kept informed of what your company is doing. For example, yours could be a company that produces software – vendors and users of the software can be kept easily informed of updates through a RSS feed. Or you may run a club where you have weekly live performances – regulars can be kept updated of the latest performances via RSS.

So all this serves to make information from your site/company easily available without your needing to actively send out emails, e.t.c. to keep interested parties informed. Since feed items are linked back to your site RSS can drive traffic back to the site regularly where you could provide details of new products or sale offers e.t.c.

Click on the Cynergise rss button below to see how it works…

Don’t Sacrifice the Success of your Web Site by Choosing Price over Quality

Getting a web designer to build you a web site is like buying any other service – you get what you pay for.

You could pay anywhere from tens of thousands of dollars to just a few dollars for a new web site today.

However, by choosing the cheapest designer, are you really getting what you need? This is an important question. Do you require a web site just because everyone else seems to have one or is there any real value in having one? For example. can your business benefit by having an effective online presence?

Today’s web designer needs to wear quite a number of hats to be able to build an effective site for their clients. Because the landscape of the Internet is ever-changing, designers must keep abreast of the latest developments in server-technology, scripting languages, database-technology, open-source options, success-stories, search-engine-optimisation and general Internet Marketing as all of these are likely to have a strong impact on the success of a web site.

As with all other professions, this knowledge comes with a cost attached to it. A designer who knows and applies this valuable knowledge when creating a quality web site is likely to have a higher fee than one who has only the basic skills to put a site together.

Which would you rather have building your site?

Will Facebook survive past 2008?

Facebook is the Internet’s current darling. Everywhere you go people are talking about it, about how they’re finding long lost friends and getting back in touch with family around the world. Practically everyone I know has a Facebook presence, including some in Third World countries where good Internet access is sporadic at the best of times. Facebook has taken the world by storm; But is the storm about to pass?

What is the appeal of Facebook? The primary pull must be the ability to find and re-connect with long lost acquaintances, be they family, friends or work-mates. It’s easy to keep track of what everyone is doing and to drop in a comment or two on their ‘wall’. Why bother with email addresses when you can compose and send a message from within Facebook itself? Create and update your photo gallery and let your ‘friends’ see them and comment on photos. Use one of the thousand applications to interact: play a game of Mafia or Scrabulous or ‘bite’ a friend as a Vampire or Werewolf. Send a friend a ‘drink’. Join a group, or groups, that match your interests. There are a lot ways to interact with your ‘friends’ on Facebook. As viral ideas go, this social network is king at making them work.

But the question is: What real value does it bring in the long term? After the initial buzz of spending hours and hours doing, and let’s be honest here, pretty much nothing that has added value to one’s life, what next? Will there be another web site that can offer the same ideas and more? Of course there will be. That’s the nature of the Internet. It’s ever changing, like the ocean, and the next tide will bring a new social network that does much of the same and much much more. Users will slowly start to migrate away from Facebook to the newest, best social network of the moment and take their ‘friends’ with them.

This won’t take long to happen. As it stands, access to Facebook has been banned by various government agencies in the UK, US and Canada as well as by numerous private corporations worldwide. Employees were beginning to spend thousands of work-hours on the site costing everyone millions. However, work is where most people get their always-on Internet access, so all those thousands of workers will be looking out for a new network or site that hasn’t yet been picked up by the IT department. So, how long can Facebook survive as-is? If it is to make it past the next tide it needs to change what it offers to the users. Add more value so even government agencies and corporations can reap some benefit of having their workers spend time on it.

Do you belong to another social network that offers more value than Facebook? Disagree with my thoughts? Tell us about it below.

Do you respect your own web site?

With the advent of so many social networks like Facebook, Bebo, MySpace etc, many web site owners are losing focus when it comes to their Internet marketing strategy.

Because such social network sites make it easy most of the marketing is done, primarily, through them and this is foolhardy.

Whatever reason your web site exists; to sell products, raise awareness of your services etc, it needs to be at the centre of your strategy with multiple traffic sources leading back to it.

Why? Because that’s where you, as the web site owner, have full control over content and how it’s presented to your potential or current customers. It’s where you can reinforce your brand and make sure that the next time they come directly to your site and not via Facebook or something similar. It’s also where you can capture their email addresses so you can now market directly to them, tailoring your offers to make them more attractive.

And remember, social networks come and go – you may have experienced some success using them at present but the moment they’re sliding downhill and hemorrhaging users you’ll have to repeat all that hard work on the next big site, where your market has migrated to.

It makes more sense to drive traffic to your own site and keep them there so you don’t have to keep chasing after them.

How Barack Obama raised over $50million for his Presidential campaign using the Internet

So far this year, Barack Obama, the Democrat hopeful for the United States presidency, has raised over $50 million for his campaign, a lot of it using the Internet.

How? Well, firstly he launched his own social network, at MyBarackObama.com where his supporters can sign up to plan events, meet up and, importantly, donate to his campaign chest. Taking low denomination donations of around $5 and up, he has ensured that any and all of his supporters can contribute. This has allowed the Barack Obama campaign to raise more money to date this year than any other presidential candidate for next year’s election.

Secondly, Obama has a very active presence on all the ‘happening’ social networks: Facebook, YouTube, MySpace, as well as his own web site at BarackObama.com with a very smart email-capture form on the home page. The site itself is clean and very informative.

On Facebook, he has 139,481 friends/supporters as well as a Obama Campaign application. The Facebook application description reads

The Obama application puts the most recent campaign video and news on your profile and in front of your friends. It also enables you to easily communicate with your friends in early primary states where support for Barack is especially important.

Facebook, a network both Sol and I will be writing a bit about in future articles, is the most popular social network today and Obama’s campaign manager clearly knows how to leverage it.

Search for Barack Obama on YouTube and you’ll get a list of various videos posted by his campaign as well as by supporters.

His MySpace page is one of the cleanest I’ve found on MySpace – most pages are so congested with all sorts of flashing stuff that MySpace is something I very rarely visit these days. It has a good amount of information on the man himself along with photographs, video and a blog.

So what does all this mean? Obama’s tapped, successfully, into the ‘now’ generation. He’s reaching the grassroots at their computers, where more and more people are spending their free time, quickly out-pacing the TV.

Nothing gets information out faster than the Internet and evidently it’s not too bad at getting money in quickly either!

Using Descriptive Domain Names To Drive Relevant Traffic To Your Web Site

For a while now Internet marketers have known that using descriptive domain names increases traffic. What am I talking about?

Consider this domain: http://www.freechickenandcoke.com/ This domain name pretty much says it all, “free chicken and coke”.This is a promotion being run in the US by Chick-fil-A, a fast food restaurant, in conjunction with Coca Cola where the user can register to be sent a coupon for a free chicken meal and a Coke.

The advantage of using a domain like this is that users need only take one look and will know whether it’s of any interest to them or not. They don’t need to visit a web site with a vague domain name to figure out if it holds anything of interest. Essentially, having a descriptive domain removes a step for the user and the goal of any well managed web site is to get relevant information to the interested user in the quickest way possible.

This is especially true for web promotions, like the one above by Chick-fil-A. The aim is to drive traffic to the promotion as quickly as possible, and at that only relevant traffic e.g. a vegetarian who drinks fresh juice is unlikely to bother with this promotion.

Using a descriptive domain also makes it easier to conduct a viral campaign, as a catchy domain name is far more likely to be passed around amongst friends than a vague one. The very fact that the domain name is descriptive nullifies the need to explain the promotion, which will make it speed along faster.

Can your business improve by running a web promotion and what descriptive domain could you use?

30 Days of Night

To promote their new horror movie “30 Days of Night”, on the Internet, Sony Entertainment have created a web site at www.30daysofnight.com. On the site are 2 ways that they’re promoting the movie and other wares:

  1. An online multi-player game
  2. A email capture form

The free-to-play online multi-player game is crafted in such a way that players can team together and the object is to stay alive for 30 days. This is literal: the game plays for a total of 30 days and every 6 days that your team stay alive a new level is unlocked.
As marketing goes this is pretty brilliant as it means you, as a player, are marketed to constantly for a total of 30 days (providing of course you don’t die at the fangs of a vampire before then!).

The second, more conventional method is the email capture form where you sign up to the Sony entertainment newsletter and are sent periodic mail regarding news, updates, DVD releases e.t.c., from Sony Pictures.

(You have to be 18 to play the game)

Do you market your website?

It seems everyone has a web site now – since there is no actual organisation in charge of the Internet it’s difficult to gauge exactly but estimates say that as of mid-2007 there are about 30 billion web pages (not sites, mind) on the Internet.

So, if you’re a web site owner trying to get across your products and/or services, how are you marketing your site?

Many web site owners we know seem to to be of the opinion that in simply having a web site new customers will automatically find them and their revenue will jump up. How? How is a web user (your potential customer) going to find your web pages and differentiate them from 30 billion other pages?

Most shops (brick & mortar) today sit in a shopping centre/mall, of maybe 2 or 3 floors, perhaps with 20 or 30 shops, most of which are selling different wares. It’s rare, unless the numbers make sense, that two shops selling similar wares will be placed next to each other. The shopping mall attracts shoppers and some of these will fall into a shop without there having to be much marketing to get punters in.

Now think of your web site as a shop. Think of it sitting in a shopping mall of a few thousand floors, amongst a few million other shops, many of which are selling exactly what you are. Oh, and because your site may be new it sits at the very top of the mall, nowhere near where most of the shoppers are circulating (as your shop gets more popular, it moves closer to the ground floor). Not a brilliant analogy but you see the problem.

The Internet is a fierce marketing battleground and the only way to win on it is to be in it. So spend some time with your web design company or a Internet marketing consultancy and work out a strategy to get your target market to see your web site, because if they don’t know you exist how will they ever become your customers?

3 ways to Strengthen Your Brand using the correct email address

Branding on the Internet can be done in many ways and one of the easiest, if not the easiest is by using your own domain name in your email addresses. This may seem like an obvious thing to do but all too often we see email addresses in the form “companyname@ispname.com” where the only branding going on is by the Internet Service Provider that provides your email needs. Much too often companies register their own domains but doesn’t make use of the email facilities that are provided along with the domain.

Today, using email-forwarding and POP3 mailbox settings, it’s possible to use an online email service like Google Mail or Hotmail or traditional email clients like Outlook, Thunderbird e.t.c., to manage your email whilst using an email address in the form myname@mydomain.com.

But why would you want to? Consider that email has become the most widely used communication format today. If you’re reading this article on our web site the chances are you have your own Internet access and your own email address. If you use your own domain name every person that you send email to is going to see the email address and understand that the domain (the ‘mydomain.com’ bit) probably has a web site attached to it and that all they have to do to visit it is type into their browser www.mydomain.com.

That’s the first way in which you can strengthen your brand. The second is by making use of the “From” alias so that it reads something like “From: Mr. A. Name of Mycompany Ltd., www.mycompany.com”. Most of the time, only the name of the person is used in the “From” alias. By correctly utilising the “From” alias, you’ll provide the email recipient with a lot more information including your company name and your web site address.

Thirdly, always make use of the “signature” tool that practically every email client, web-based or not, has built-in. The signature, once set up, is automatically added to the bottom of every email you send out. This is one of the most powerful branding tools as there is no limit to what you could put in the signature file. For example, your signature file could read:

Mr. A. Name
My Company Ltd.

e: a.name@mycompany.com
w: www.mycompany.com
t: +44 123 456 7890

Sale, this week only: all prices slashed by 25%!! Click here to see the sale

New stock coming soon.

Using this simple tool, every email you send out with this signature effectively acts like an ad for your sale. It drives traffic to your web site where you can further strengthen your brand and will likely get you some sales too!

By using these tips, every email you send out can push your brand in three different ways. Not bad for something that only takes a few minutes to implement!