Every business must be able to justify expenditure and the area of the company website can often be hazy and Return on Invetsment difficult to calculate. Below I list a few business benefits of using a Content Management System like Joomla for your website.
Business Benefits of Joomla
- No license fees : Joomla is open source software and is therefore free of licensing.
- Easy to use : Anyone who has used a word processor or spreadsheet application can learn Joomla quickly.
- Flexible : It is possible to set up a sales page, a blog, a photo-gallery, a discussion forum, a membership site, a social network all with just a few clicks of your mouse.
- Powerful : Joomla is currently in use by some large corporates including Tesco as well as thousands of SMEs
- Built for marketing : Joomla has Search Engine Optimisation (SEO) built in so search engines like Google pick up and index Joomla-based sites quickly and award them with good placement in results pages (SERPs)
1. Licensing
Joomla is an open source project as is released for general use under the Blah Blah license so that anyone may use the software and make necessary amendments to it without incurring any fees or charges.
2. Ease of Use
Joomla is a real Content Management System and all content, be it pages, graphics or documents etc, is managed via a secure back-end administration system.
This uses 'editor' windows much the same as those in use by popular Office software. Using the adminsitration area it is possible to create, edit, hide or delete content very quickly.
3. Flexibility
Using a wide range of free extensions, it is possible to add extra functionality to your business website e.g. you may have need to display a portfolio of photos or images - it is possible to add this within minutes into your Joomla site.
Or you may require a discussion forum to enable your Customer Service department to help your customers; again, this can be added within minutes, at no extra cost of software. Want to set up a blog? As easy with just a few clicks of your mouse.
4. Powerful 
CMS
Joomla has recently enjoyed huge market appeal as more and more businesses have come to realise the benefits of managing their websites using a Content Management System. As such Joomla development is very active with the current version being 1.5 and a new version 1.6 in beta now.
With such active development and take-up, even large organisations like Tesco see the benefit of Joomla and have recently launched a Joomla site to train their 50,000 staff worldwide.
Being free, flexible and easy-to-use, many SMEs and individuals too use Joomla for their websites.
5. Built for modern Marketing
One of the most important aspects of marketing is how well optimised the business website is for ranking well on Search Engine Results pages.
Joomla has a number of key SEO aspects built in so that every page, and therefore your whole website, can be very easily optimised to rank well. This makes the marketer's role much easier.