With the advent of so many social networks like Facebook, Bebo, MySpace etc, many web site owners are losing focus when it comes to their Internet marketing strategy.
Because such social network sites make it easy most of the marketing is done, primarily, through them and this is foolhardy.
Whatever reason your web site exists; to sell products, raise awareness of your services etc, it needs to be at the centre of your strategy with multiple traffic sources leading back to it.
Why? Because that’s where you, as the web site owner, have full control over content and how it’s presented to your potential or current customers. It’s where you can reinforce your brand and make sure that the next time they come directly to your site and not via Facebook or something similar. It’s also where you can capture their email addresses so you can now market directly to them, tailoring your offers to make them more attractive.
And remember, social networks come and go – you may have experienced some success using them at present but the moment they’re sliding downhill and hemorrhaging users you’ll have to repeat all that hard work on the next big site, where your market has migrated to.
It makes more sense to drive traffic to your own site and keep them there so you don’t have to keep chasing after them.