This week UK store John Lewis launched their Christmas TV ad dubbed “the Bear and the Hare”. As so often happens this sparked a deluge of activity on social platform Twitter.

Now, one can be forgiven for assuming that the John Lewis Twitter handle is @johnlewis. It is not. It is @johnlewisretail; @johnlewis is actually an American from Virginia called, yes you guessed it, John Lewis.

So poor @johnlewis has been receiving a myriad messages regarding this ad; Of note however is the poise with which John Lewis is sending tweets to him on to @johnlewisretail.

John Lewis Plc has taken note and will soon be sending a gift to Mr. John Lewis for his patience and help.

John-Lewis_ johnlewisretail_ on_Twitter

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