Email marketing, although a proven and required part of a marketing strategy, can be costly with most online suppliers charging a hefty monthly sum to use their systems.
Those that operate for free have limitations, usually something like ‘100 recipients only’ which is ok for low level activity but unsuitable for a growing business.
Setting up your own system e.g. using something like PHPList is often tedious and takes some technical knowledge to set up properly and working just right.
MailChimp, SurveyMonkey’s little brother (or sister, who knows?!), offers a Pay As You Go plan so that you can budget how much you spend on your email marketing campaign. The price plan goes from $15 for 500 credits to $2,500 for 500,000 credits.
This kind of plan is especially suitable for businesses that don’t have a periodic mail-out as credits can be rolled over and the there are no standing fees e.g. monthly charges.