What is a personal brand? It’s the process by which you market yourself to others, whether you’re looking for a job or establishing yourself as an expert in your field or even just posting tweets on Twitter. It’s what you’re seen to wear in online photos, what your ‘voice’ on the Internet sounds like, what your personal web site talks about, what your Facebook page is all about – basically the ‘digital’ you.
In this ever-connected world, everyone is a brand, and this gives each of us great power and opportunity to really sell ourselves. If you use social networks or blog or participate in online forums then you are already in the public eye to some degree. Anyone can Google you and find out all kinds of information by reading your tweets, your blog posts and the conversations you’re involved in anywhere on the ‘net.
Of course, the flip side of this is that if you’re not active in the digital realm then your personal brand profile is going to be pretty small and in today’s world that’s probably going to work against you in the long run. The Internet has enabled transparency and the less transparent you are the less desirable you become, especially as other personal brands around you become more prominent.
The question is, is your personal brand Positive or Negative?
Today, practically anyone who is likely to interact with you at almost any level of your life is going to Google you and find out everything they can. Employers already do this, as do recruitment agents when checking on potential matches for jobs. If you want someone to collaborate or partner up on a project they’re going to check out the ‘digital’ you first for suitability.
What many people don’t realize is that almost anything they put out on the Internet is likely to remain available to view for all posterity. This includes Facebook posts, Twitter tweets, comments on blogs, personal videos on Youtube and Vimeo – anything and everything, and if even some of that stuff is ‘bad’ it’s going to work against you to some degree. As Gary Vaynerchuk likes to say, “your grandkids are going to be able to check out everything you’ve ever done”! A good example of how negative content can come back to bite is when a few Virgin Atlantic staff were laid off last year for making derogatory comments about their employer on their Facebook pages.
So you want to make sure everything you do in this digital landscape is positive. Anything that can be found out about your interactions need to show you in the best possible light.
Do that and you’re already on your way to building a strong personal brand.