“Welcome to Official YouTube Channel for the British Monarchy” reads the introductory header of the Royal Family’s YouTube Channel.
Traditionally the Queen’s Christmas message is televised on Christmas Day and has been since 1957; the move to show the address on a YouTube channel marks the 50th anniversary.
This also marks a shift in the way the Monarchy will choose to connect with the British people from hereon. Internet browsing has shot past TV as the pass-time of choice and recent research has shown that fewer and fewer people watch the Queen’s Christmas message on TV. With so much time spent on social networking sites like Facebook and YouTube it’s no wonder that the Monarchy feels a move to an Internet channel is needed.
Considering that it takes very little time and effort to set up a YouTube channel, there’s no reason why businesses too cannot take advantage of this great marketing tool. Many top universities already use YouTube to host videos of their courses and it’s possible to find marketing videos for all sorts of things on YouTube and across the Internet.
One of the best uses of a service like YouTube is to host videos on it and then display them on your own web-site or blog. This has a few advantages:
- The video now appears in more than one location on the Internet giving it better exposure;
- Video takes up a lot more server space than static images and if you’re likely to be displaying many videos on your site it’s wise to ‘host’ them elsewhere and ’embed’ them on your site;
- You can use videos hosted on YouTube, or any other similar service, to improve the Search Engine Marketing for your business.
Can your business profit by using YouTube to host promotional and marketing videos?