Retailers can Cash in using Social Networks

With the credit crunch truly making itself felt, retailers should be pulling out all the stops to get eyeballs on their products and making sales.

Gartner research found that UK retailers are missing a trick by not using Social Networking as a marketing tool. With social networks like Facebook, MySpace and Bebo getting so much traffic retailers can advertise and market their products in innovative ways like Amazon US has done through the use of a Facebook application.

Read more about the Gartner report here and more about Amazon’s Social Networking strategy here