I’m sat in front of the TV and just saw the ad that starts with the hashtag #witnessmyrevival for the sports drink Lucozade. Trouble is, this is probably the 4th time I’ve seen the ad and I’ve had to make a conscious effort to remember the hashtag. Why? Because the hashtag only appears once, at the very beginning. By the time you’ve watched the ad and made a decision to tweet about it you have no idea what hashtag to use. Sorry Lucozade, that’s a #fail for me.

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